Allen Signs is proud to unveil its new brand identity, marking an exciting new chapter for the business.
The refreshed identity brings together bold, clean typography with a distinctive new icon that reimagines the letter “A” in a simple and modern way. While the new look feels fresh and contemporary, it also stays connected to Allen Signs’ story by taking inspiration from the traditional paint palette design seen in the company’s earlier branding.
This rebrand is about more than a visual update. It is a considered step forward for the business as Allen Signs continues to evolve, strengthen its presence in the market, and build for the future.
The new identity has been designed to better reflect the business today — confident, recognisable and modern — while staying true to the values and reputation that customers, partners and suppliers know Allen Signs for.
It also comes at an important moment for the company, as Allen Signs begins this new chapter from its new location from May 1st 2026 at Lincoln Enterprise Park. The move and the rebrand together signal a fresh start and a clear statement of intent for the future direction of the business.
For Allen Signs, the new brand is a balance of past and future: drawing on familiar elements from the company’s heritage, while refining them into an identity that feels cleaner, stronger and more aligned with where the business is heading.
The new Allen Signs identity is a fresh expression of the business: rooted in its past, shaped for the present and ready for the future. As it rolls out across the company, it signals a confident new era for Allen Signs and the customers it works with.
