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Reviving Your Brand

Reviving Running Imp’s brand: a vibrant signage makeover.

Running Imp, a retail brand known for its vibrant identity, partnered with Allen Signs for a signage revitalisation project. Allen Signs undertook a comprehensive external signage transformation for Running Imp.

Running Imp exterior signage transformation

The signage transformation took place at Running Imp’s retail location in Lincoln. Running Imp’s existing signage had faded over time, necessitating a refresh to align with its brand guidelines and restore its vibrant identity.

How was this achieved?

  • Colour matching: Allen Signs expertly matched Running Imp’s supplied pantone colours into a custom fixed paint to achieve brand consistency throughout their business.
  • Old signage removal: The team carefully removed the outdated signage without damaging the underlying structure.
  • Fabrication: New signage elements were crafted, including the wording “Pin Badges” which incorporates a slight change to their original logo and signage.
  • Painting: The team applied the custom-mixed brand colours to the new signage, revitalising Running Imp’s visual presence.
  • Installation: The new external signage created a bold, attention-grabbing display.

Results

The project successfully transformed Running Imp’s retail location, restoring its vibrant brand identity and creating an eye-catching exterior. The new signage effectively showcases Allen Signs’ expertise in industry solutions for retail, demonstrating our ability to craft experiences that align with a brand’s identity through precision craftsmanship and attention to detail.

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