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Retail Signage Rebrand

Lincolnshire Co-op retail signage rebrand

Who: Allen Signs and Lincolnshire Co-op

What: A comprehensive signage rebrand project covering 200 stores across multiple retail sectors, including food stores, pharmacies, travel agencies, florists, and funeral homes.

Where: Stores located in Lincolnshire, Nottinghamshire, Norfolk, and the East Riding.

When: Project initiated in 2013, with full-scale rollout beginning in 2014 and continuing for several years.

Why: To modernise Lincolnshire Co-op’s brand image and improve customer experience across all store formats.

  1. Initial collaboration with Lincolnshire Co-op’s preferred design agency to develop new branding based on member feedback.
  2. Trial implementation in three stores representing different formats (small convenience to large destination stores).
  3. Successful tender bid for preferred supplier status.
  4. Development of a phased rollout plan, initially on a site-by-site basis, then progressing to a full-scale implementation of at least two locations per week.
  5. Regular project reviews and adjustments in three-month blocks.
  6. Tailored approach for each store, including surveying, costing, designing and producing unique signage solutions.
  7. Implementation of various signage solutions, including:
    – External signage: Illuminated fascia signs and other exterior branding elements.
    – Internal signage: Point of sale (POS) solutions and interior branding.
    – Event and promotional signage: As required for individual store needs
  8. Minimal disruption to store operations, with most locations remaining open during the rebranding process.

Results

  • Successful completion of the signage rebrand across 200 diverse retail locations
  • Positive feedback from stores and customers on the new branding elements
  • Highly Commended recognition in the Roll-out Programme of the Year category at the British Signs Awards 2016

This case study demonstrates Allen Signs’ expertise in delivering comprehensive signage solutions for retail environments. It showcases our ability to manage large-scale projects while maintaining attention to detail and customer satisfaction.

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